Flip Neo

H.B. Fuller's customer-facing pricing platform was the one touchpoint out of step with the company it represented. Procurement teams at a global adhesives manufacturer were navigating industrial chemical pricing logic through a legacy interface carrying years of accumulated technical debt.

The core failure was informational, not visual: pricing tiers, contract terms, and approval chains legible to internal sales reps were opaque to the procurement stakeholders actually operating the tool.

BRNDVENTURE partnered with H.B. Fuller's digital transformation team as sole design owner of the Flip Neo evolution. We restructured the Deal Manager around one decision hierarchy — quote configuration, approval state, and account context resolved in a predictable order.

We integrated SSO at the entry point so the platform reads as enterprise infrastructure rather than a bolted-on web app, removing a credential silo from every procurement session.

This is an ongoing engagement. Every module our team ships inherits the same token set, interaction patterns, and visual hierarchy — new features extend the system instead of fragmenting it.

The deliverable is not a redesigned pricing tool; it is a reusable digital standard H.B. Fuller can deploy across its other customer-facing platforms.